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What are the opportunity and challenge in US-China mobile gaming industry? US & China senior managers in mobile game industry will share their experience on 2014 US-China Mobile Game Innovation Summit
Event date: Sep 27th, 2014 (08:00am -06:00pm)
Conference Venue: Santa Clara Convention Center
SVIEF Web:http://www.svief.org/

As worldwide smartphone penetration continues to grow the mobile gaming audience, smartphones have become affordable gaming devices with a lower barrier to entry than PCs and consoles. No matter where and who you are, everyone has one or more mobile games in smartphones to relax, to social, or even just to kill time. When the era of web games is fading and mobile gaming industry is booming, a lot of opportunities appear. According to Mobile Games Brief:Digital Games Market Brief:United States & China , published by data service companies TalkingData and SuperData, the Chinese mobile games market reaches $3B in 2014 and is shortly expected to overtake the U.S. ($3.2B)

What are the opportunity and challenge in US-China mobile gaming industry? How to take this opportunity? How to find effective market develop channel in both US and China? 2014 US-China Mobile Game Innovation Summit invites you to share and discuss the current and future trends of mobile gaming industry with senior managers in both US and China.

Keynote Speakers

Pepe Agell
Head of International, Chartboost

Pepe Agell leads Chartboost’s worldwide expansion efforts. In this role, he oversees the company’s publisher base and strategic partnerships, to ensure the highest standard of service and support is provided to Chartboost’s customers around the world.

In addition, Agell channels feedback and interaction with the company’s worldwide publishers to inform development of the company’s leading Direct Deal Marketplace. He holds a Mechanical Engineering degree from the UPC Barcelona and the ETH Zurich. Prior to joining Chartboost, Agell led product management and operations teams in both multinational (Hilti AG) and startups (3scale and Innovalley).

Vatsal Bhardwaj
General Manager, Storm8

Vatsal Bhardwaj is a general manager at Storm8, where he drives strategy, product development and live operations. Storm8 has more than 10 million daily active users and 600 million downloads across 200 million devices worldwide. Prior to Storm8, Vatsal worked in corporate strategy at Zynga, leading several new initiatives in mobile and international growth. Prior to that, he held product roles at Microsoft (SkyDrive, Wireless devices) and Cooliris (Mobile Photo Sharing). Vatsal has an MBA from MIT Sloan School of Management and an M.S. in electrical and computer engineering from Duke University. He is an author of three patents in operating systems.



Brain Jiang
VP, 360 Mobile Game Dept

VP of 360 Mobile Game Dept.Brain joined 360 in 2013 and devote to operating mobile game distribution channel. He is not only a master in mobile game platform operating, but also a pioneer on creative methods promoting mobile games. Together with his team, Brain once made the miracle of 10 million download in 36 hours for "Plants vs Zombies 2" in China. At the beginning of 2014,he submit the suggestion of " For games of less than 500 thousand gross revenue per month, 360 takes no revenue share within the first 3 months" and got adopted, which brought billions of benefit for developers.


Tony Ni
Co-founder&CEO, FeiliuJiutian Tech Co., Ltd

Dr. Tony Ni is CEO of Beijing FeiliuJiutian Tech Co., Ltd. (abbr.FL Mobile) ,He is responsible for our overall strategic leadership ,product strategy planning and HR management. FL Mobile is a leading mobile interest-based community platform with coverage in China that engages users in real-time mobile online activities. Founded in 2009, FL Mobile provides application recommendation services, interest-based exchanges, and mobile games to its user communities. FL Mobile has over 106.9 million registered user accounts and 20.4 million monthly active user accounts at the end of December 31th 2013. According to the data published by the consulting company EnfoDesk © Analysis International,FL Mobile published the largest number of high-quality mobile games in China mobile game market in the first half of 2014, a total of 11 games ranking into iOS top 100 grossing list . At present, FL Mobile already successful publishing and operating "To Attack Cities and Capture Territories", “Snapped Three Kingdom", "Dragoon Warsong", "Soul Sword", "Chain Eleven", "The Strongest Fighting", "Go to the West", "Three Kingdom Maidens", "Fight Three Kingdom", "Where to go Wukong" and so on.


Chunlei Wu
CEO&Founder, Beijing Pearl-in-Palm Information Technology Co., Ltd

Graduated from Nan Kai University in 1992, Mr. Wu had token the technique management responsibility in several global companies, i.e. Sun Micro-systems, AIA Everlasting, etc.. In 2003,  together with several professional partners, Mr. Wu founded the Pearl-in-Palm, one of the pioneers of mobile Internet companies in China.


Hong Xiao
Honorary President, MGEA
CEO, Perfect World

Mr Xiao Joined The Perfect World in 2008 as Vice President, responsible for Human Resource and General Management. In March 2012, The Perfect World released a report to nominate Mr. Xiao as Chief Executive Officer. He gained BA of Physics from Tsinghua University in 1989, in 1991 and 1995, he earned Master and PhD degree of Engineering from University of Sothern California. From 2000 to 2008, he has worked at Cisco, Phillips and Dell.


Eric Yang
Chairman, Ourgame

Work Experience:
  • Chairman, Ourgame
  • CEO, Wild Wolf Investment Co. Ltd.
  • Held various senior executive positions at IBM as partner, IBM Global Business Services; General Manager, Industrial and Distribution Sectors, Business Process Outsourcing, Asia Pacific and Global Emerging Markets, etc.

  • Education:
  • B.S. Electrical Engineering and Computer Science, University of California, Berkeley
  • EMBA, Cheung Kong Graduate School of Business
  •   more

    About China Mobile Gaming companies

    The Mobile Game Entrepreneur Alliance (MGEA)
    The Mobile Game Entrepreneur Alliance (MGEA) - initiated and established by leading figures in game industry and well-known mobile game entrepreneurs - focus mainly on mobile games and also involves in other fields, such as other sorts of games, films & TV and cartoons& animation. As a global high-end alliance, MGEA is committed to building a platform for members’ resources integration, to provide industrial data analysis, project matching, international cooperative program and brand promotion.
    China Digital Entertainment Expo and Conference (ChinaJoy for short)
    China Digital Entertainment Expo and Conference (ChinaJoy for short) is the most influential event in the global digital entertainment industry. ChinaJoy Expo is held late July every year in Shanghai. With its role as the forefront of Chinese opening-up policy, Shanghai is the most centralized and globalized bastion for China’s game industry. After China (Shanghai) Pilot Free Trade Zone (“Shanghai Free Trade Zone”) was established on Sept. 29, and when relevant policies were laid to “allow foreign companies to be engaged in production and sales of game and entertainment devices, which can be sold in China after their contents are reviewed by competent cultural authority”, the amusement machinery industry including console games and arcade games will definitely offer new development opportunities for China’s game industry according to a whole new business model. ChinaJoy Expo showcases online games, console games, web games, hardware products related to digital entertainment, etc., and is divided into B to C Area and B to B Area. B to C Area is a comprehensive exhibition area for digital entertainment for the general public, the most popular area amongst game and animation fans at ChinaJoy Expo. It’s the best platform where game companies can directly interact with and conduct demonstrations for game player.
    Perfect World
    Perfect World is a company of online game research and development, operation, marketing and service. It was established in 2004 and was listed on NASDAQ in 2007. (Stock Code: PWRD) With the headquarter located in Beijing, Perfect world has its wholly-owned subsidiaries to operate its games independently in North America, Europe and Japan, and has successfully licensed its games to the leading game operators in a number of countries and regions in Asia, Latin America, Australia, New Zealand, Russia and other Russian-speaking areas.
    360 Mobile Games
    360 Mobile Games is China’s No.1 Android mobile games platform which has covered 600+ g ames developers both in the domestic and overseas. We have the most professional games operati on teams specialized in operating thousands of famous mobile games. 360 Mobile Assisant is the la rgest mobile games download platform, which is an all-in-one center with various contents include d games, apps, music, e-book, videos , photoes and so on. Players could use 360 Mobile Assistant t o download, install software and help manage their phone safe and quiet.
    Pearl in Palm
    Since our launch in 2003, Pearl in Palm (PiP) has become one of the most successful game studi os in China. As one of the first game development companies incorporated in China, PiP has develo ped and published over 200 applications, including games. Our current product includes Pearl Hero es (Three Kingdoms) MMORPG, one time market leader in China and most popular game with over 30 million registered players, NiTian, Runes of War and 5 other games.
    Shanghai Muhe
    stablished in 2011 Muhe Network Technology has become a leading mobile game company in only three years. As a premier game developer and publisher, we develop high quality recreational mobile games as well as outsource and publish game globally. Currently, we have office in Hong Kong, Shanghai and Seoul where dynamic young talents with various backgrounds get together to pursue their dreams. We’ve partnered with indie developers, publishers carriers, mobile advertisers, payment solutions, IP holders and so on all over the world including 8 major languages.
    FL Mobile(Feiliu)
    FL Mobile(Feiliu) is a global premier mobile game publisher and operator ,with the mobile interest-based community platform that engages users in real-time mobile online activities. FL Mobile has over 98.4 million registered users and 19.1 million monthly active users at the end of September 30, 2013. According to the data published by the consulting company EnfoDesk © Analysis International,FL Mobile is the top 1 iOS mobile game publisher and operator in Chinese market.
    International Holdings Limited ("Ourgame" or the "Company") is a leading online card and board game developer and operator in China with a strong brand and leading expertise in integrated online and offline operations. We are a pioneer of online board and card games in China, and was the first company to have a dedicated online card and board game business. Currently, the Company offers a balanced portfolio of over 200 online games. A substantial number of these games are classic card and board games with long history in the real world and long product lifespans.
    Forgame US is the flagship of the Forgame Group to the western mobile game market, where we will b e working as a muscle partner with the mobile game developers around the world and handing held them o n the monetization, marketing, and live operations.

    About Hosts

    Mobile Game Entrepreneur Alliance (MGEA)
    is a non-profit association founded by leaders in Mobile Gaming industry, which is also the first international gaming association in China. MGEA emphasize on the ideology of work ethics and transparency, which will build up the image of responsibility and credibility.

    Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF)
    is an international conference designed to foster innovation and promote business partnerships connecting US and Asia-Pacific region. It is a leading venue in high-tech industry field gathering multi-tech and business professionals, while providing a platform for talent, technology and capital exchange. The past three SVIEF were held in Silicon Valley in fall, 2011, 2012, and 2013, with more than 5,000 attendees each year. For more information about SVIEF, please visit:http://www.svief.org