A.K. is a n advertising and neuromarketing executive with expertise in accelerating large and emerging brands . He heads the Neuromarketing division at Crescendo - a cutting edge advertising agency, and is responsible for incorporating advanced Neuroscience technology and human intelligence into advertising execution.
Prior to Crescendo, A.K. spent 7 years as a management consultant at Deloitte, and brings a consulting model and performance-based approach to marketing & advertising. Through a sound understanding of integrated marketing communications and consumer behavior, he has been instrumental in helping brands increase cross-platform and cross-border consumer engagement with a scientific and emotionally-driven approach.
A.K. has an MBA from the University of Chicago -Booth School of Business , Neuroscience Certificate from the University of Copenhagen, and a BS in Management Science & Computer Science from UC San Diego.