Peter Marx Vice President of Advanced Projects, GE Digital; Adjunct Professor, USC

Prior to coming to GE, Peter Marx was the Chief Technology Officer for the City of Los Angeles. Under his tenure, the City implemented the first open data portal in the U.S, a cyber-intrusion command center (CICC), city-wide broadband via CityLinkLA, significant improvements in fire dispatch and control, partnerships with numerous technology providers, and the nation’s largest deployment of body-worn cameras for police officers. LA was recognized as the top digital large city in 2014 and #2 in 2015 by GovTech / League of Cities.

Previous to his work with the City of Los Angeles, Marx was Vice President, Business Development, for Qualcomm Labs, where he handled R&D strategy for numerous initiatives. He started the Gimbal initiative as part of his overall work on driving the development of new technologies ranging from augmented reality to context awareness.

Earlier in his career, he was the CTO for Vivendi-Universal Games, which shipped World of Warcraft and many other games, and he was the Vice President, Emerging Technologies for Universal Studios. A number of games won the highest industry awards. He previously held the position of Vice President at Mattel, handling digital and online products and services, including winning a Webby™ for the games portal. As an engineer, he was the Senior Research Engineer for Electronic Arts, with lead roles in numerous games, including Madden Football, NASCAR, Knockout Kings/Fight Night and many others. He worked for Apple Computer on Quicktime and ISDN.

Marx has spent his career writing software, working with technologies and technologists, and driving the state-of-the-art forward. Marx also holds the position of Adjunct Professor at the University of Southern California.